Press Releases

PNSA in Print

As the world’s first female Master Taster, Peggy will focus on Bourbon tastings, including food pairings, cocktail creations and blind tastings of an array of American whiskeys for American Whiskey Magazine.  American Whiskey Magazine is available now in print and online. Click here to read Peggy’s first article. Peggy has also recently joined Bourbon+, the … Continue Reading

Peggy Noe Stevens Interviewed by

Peggy Noe Stevens, a Louisville, Ky.-based branding consultant, has been helping create visitors centers at distilleries for 25 years, originally working at Brown-Forman (Jack Daniel’s, Woodford Reserve) before striking out on her own about a decade ago. She says distillery pilgrims want something memorable, not just another rote walk-through. “Visitors want to play, not just … Continue Reading

Drink Darlings Podcast with Peggy Noe Stevens

The Drinking Darlings : Episode 40: Whiskey Business and more with Peggy Noe Stevens On this week’s show we are so excited to have the founder of Bourbon Women, Peggy Noe Stevens join us for all things whiskey, food and derby! Click here to listen to podcast

Peggy Noe Stevens to Moderate Women of Whiskey Brunch – Sarasota, FL

The premium spirits smorgasbord that is Sarasota’s Whiskey Obsession Festival returns for its sixth year April 11 to 14. On top of all the interactive classes and tastings, though, attendees should be paying attention to the four-day fest’s new event: The Women of Whiskey Brunch. Hosted at the Sarasota Yacht Club, Women of Whiskey celebrates … Continue Reading

3-Course Interview: Peggy Noe Stevens, 1st Female Master Bourbon Taster

Master bourbon taster and brand strategist Peggy Noe Stevens is participating in two panels at the second annual New Orleans Bourbon Festival (, which takes place March 8-10. Stevens grew up in Kentucky and is the cousin of Jim Beam distillers Booker Noe and Fred Noe. She launched her career in the hotel world and … Continue Reading

Peggy Noe Stevens on WHAS 11 Good Day Live TV Show

January 15, 2018 We’re told not to judge a book by its cover but don’t you? Click here to watch video.  

7 Questions With Author, Brand Expert, Bourbon Aficionado Peggy Noe Stevens

Insider Louisville – December 15, 2017 Peggy Noe Stevens has made bourbon her business — literally — and this month she celebrates 10 years of her image branding business Peggy Noe Stevens & Associates. Stevens and her dedicated staff have worked with distilleries all over the state and country — from Kentucky Peerless and Jeptha … Continue Reading

Celebrating 10 Years of Peggy Noe Stevens & Associates

NBHerard – Dec. 8, 2017 Noted TasteMaker and Entrepreneur, Peggy Noe Stevens, Reflects on 10 Years of Making Everything About Kentucky’s Bourbon Culture Her Business LOUISVILLE, KENTUCKY, USA, December 8, 2017 — When Peggy Noe Stevens launched her image branding business, Peggy Noe Stevens & Associates (PNSA) 10 years ago, she already had achieved nearly … Continue Reading

Bourbon Women, Kentucky Distillers’ Association Honor Bourbon Tourism Trailblazer

June 16, 2016 LOUISVILLE, Ky. — Peggy Noe Stevens, a renowned image branding consultant who has helped transform Kentucky’s Bourbon tourism industry, received the third annual “Lois Mateus Networking Award” last night for her decades of hospitality and professional prowess. During her 27-year career, Stevens has served as the world’s first female Master Bourbon Taster, … Continue Reading

nFocus Magazine interviews Peggy about Bourbon Women

Bourbon Women: Turning Up the Heat on Bourbon’s Renaissance! Meeting Peggy Noe Stevens and Michele Bowling, respectively the founder and the president of Bourbon Women at the Maker’s Mark Lounge on 4th Street Live was only fitting, especially since, as Peggy tells me, Maker’s Mark President Bill Samuels credits his mother, Marge Samuels, as the … Continue Reading


Peggy Noe Stevens & Associates • 2506 Nutwood Drive • Louisville, Kentucky 40223 • (502) 338-6564 • Contact Us

Indianapolis Office • 207 South Meridian • Indianapolis, Indiana 46225 • (502) 338-6564 • Contact Us