Press Releases

3-Course Interview: Peggy Noe Stevens, 1st Female Master Bourbon Taster

Master bourbon taster and brand strategist Peggy Noe Stevens is participating in two panels at the second annual New Orleans Bourbon Festival (, which takes place March 8-10. Stevens grew up in Kentucky and is the cousin of Jim Beam distillers Booker Noe and Fred Noe. She launched her career in the hotel world and … Continue Reading

Peggy Noe Stevens on WHAS 11 Good Day Live TV Show

January 15, 2018 We’re told not to judge a book by its cover but don’t you? Click here to watch video.  

7 Questions With Author, Brand Expert, Bourbon Aficionado Peggy Noe Stevens

Insider Louisville – December 15, 2017 Peggy Noe Stevens has made bourbon her business — literally — and this month she celebrates 10 years of her image branding business Peggy Noe Stevens & Associates. Stevens and her dedicated staff have worked with distilleries all over the state and country — from Kentucky Peerless and Jeptha … Continue Reading

Celebrating 10 Years of Peggy Noe Stevens & Associates

NBHerard – Dec. 8, 2017 Noted TasteMaker and Entrepreneur, Peggy Noe Stevens, Reflects on 10 Years of Making Everything About Kentucky’s Bourbon Culture Her Business LOUISVILLE, KENTUCKY, USA, December 8, 2017 — When Peggy Noe Stevens launched her image branding business, Peggy Noe Stevens & Associates (PNSA) 10 years ago, she already had achieved nearly … Continue Reading

Bourbon Women, Kentucky Distillers’ Association Honor Bourbon Tourism Trailblazer

June 16, 2016 LOUISVILLE, Ky. — Peggy Noe Stevens, a renowned image branding consultant who has helped transform Kentucky’s Bourbon tourism industry, received the third annual “Lois Mateus Networking Award” last night for her decades of hospitality and professional prowess. During her 27-year career, Stevens has served as the world’s first female Master Bourbon Taster, … Continue Reading

nFocus Magazine interviews Peggy about Bourbon Women

Bourbon Women: Turning Up the Heat on Bourbon’s Renaissance! Meeting Peggy Noe Stevens and Michele Bowling, respectively the founder and the president of Bourbon Women at the Maker’s Mark Lounge on 4th Street Live was only fitting, especially since, as Peggy tells me, Maker’s Mark President Bill Samuels credits his mother, Marge Samuels, as the … Continue Reading

Peggy Gives 8 Real World Tips to Recent Grads

HerScene Magazine interview with Christine Fellingham – May 16, 2014.   College prepares students for their adult lives in many ways, but it comes up short on questions of style. After all, most campuses have become casual environments where dressing for class can mean rolling out of bed and brushing your teeth. (We hope.) College students … Continue Reading

Peggy Noe Stevens – Mercy Academy Featured Alumna

MERCY ACADEMY – JAGWIRE SPRING 2014 Mercy encouraged me to be unique and develop my own talent and personality. Because of Mercy’s diversity, I met young women from all over the city who helped to shape my values and leadership skills. Read full article here…

Peggy Discusses the Best Bourbon Experiences with HerScene

HerScene, Spring 2014 THE BEST BOURBON EXPERIENCES Whether you’re entertaining out-of-towners, or simply getting in touch with our  Kentucky heritage, master bourbon taster and Louisville native Peggy Noe Stevens serves up some suggestions. Read the full article here…

How to Recover

Mistakes are made in business, pure and simple.  However, when a situation arises between employees and you lose control, saying something that will possibly damage a relationship, how do you recover? Often in my work as an image consultant, clients discuss relationships that need improving; peer to peer, boss to employee, etc. Often situations are … Continue Reading


Peggy Noe Stevens & Associates • 2506 Nutwood Drive • Louisville, Kentucky 40223 • (502) 338-6564 • Contact Us

Indianapolis Office • 207 South Meridian • Indianapolis, Indiana 46225 • (502) 338-6564 • Contact Us