“World class visitor experience for the world’s number one selling bourbon”
Jim Beam is the number one selling bourbon in the world, and the brand team realized it needed a visitor experience worthy of that status. In 2009 PNSA began working on what would evolve into a four year project, culminating in the opening of the American Stillhouse in Clermont, KY in 2012.
PNSA served as project managers, assuring adherence to the project timeline, critical goals and brand messages. We managed communication between key stakeholders both in Kentucky and corporate headquarters in Chicago, architects, construction managers, experiential designers, and many others through the concept, design, development and execution. The expansion included the construction of a new visitor center and retail space, opening of the production operation to consumers, transformation of the tasting experience and venue, creation of a tour path and script, landscaping, wayfinding and many other critical elements.
The facility has been heralded by many as the flagship of the Kentucky Bourbon Trail with elements now being replicated by Beam in major markets across the globe.