“A Family Dream Realized”
The Nethery family has been part of the fabric of Shelby County, Kentucky for generations since Bruce Nethery’s grandfather began farming the land at the foothills of the Jeptha Knobs. Like many Kentuckians, their ancestors are from Scotland, specifically the Clan Graham whose Gaelic motto, “Ne Oublie” means…”don’t forget where you came from”. Their heritage and this motto were guiding forces as the distillery and guide experience were designed. The distillery is run by mother and daughter team Joyce and Autumn Nethery – the 1st female owned distillery in KY. Joyce is a chemical engineer by trade and Autumn studied brewing and distilling at Heriot-Watt University in Edinburgh, Scotland then traveled the world by sea, to learn about other distilleries.
The Nethery’s had a clear vision of what they wanted their distillery to be, featuring products with a very strong tie to their land including the use of Bloody Butcher corn for distilling and fruits and honey from their farm for flavoring the moonshines and vodka. They first turned to PNSA over two years before opening for general guidance and consultation on personifying their vision to future guests. As construction progressed we worked on several specific aspects of the visitor experience including the script for introductory video, tasting profiles for the products and tour guide training. For retail, PNSA gave guidance on merchandise selection and sources. We then created a merchandising plan, sourced all the fixtures and props and set the store for grand opening.
It was very rewarding for the PNSA team to see this project go from a dream of the Nethery family to reality, and we are honored to have been a part of the process!