NBHerard – Dec. 8, 2017
Noted TasteMaker and Entrepreneur, Peggy Noe Stevens, Reflects on 10 Years of Making Everything About Kentucky’s Bourbon Culture Her Business
LOUISVILLE, KENTUCKY, USA, December 8, 2017 — When Peggy Noe Stevens launched her image branding business, Peggy Noe Stevens & Associates (PNSA) 10 years ago, she already had achieved nearly 20 years of success in the global arenas of hospitality, experiential marketing, leadership guidance and spirit brand building. It was natural that her company focus on both the image of People and Places. Her professional portfolio included heavyweights such as Hyatt Regency, Jack Daniel’s Tennessee Whiskey, Sonoma-Cutrer Wines and Woodford Reserve Bourbon.
Through her professional leadership skills and experience, she was part of the early team that worked with the Kentucky Distillers Association (KDA) to develop the highly successful Kentucky Bourbon Trail, became the first female Master Bourbon Taster in the world and more recently in 2011, inaugurated the Bourbon Women Association (BWA), which was the first female consumer organization for women who love the lifestyle of and want to be educated about Bourbon, boasting locations in seven cities and hundreds of members across the US. Stevens won the prestigious Lois Mateus networking Award given by the KDA, was listed as one of the top 20 people to know in Bourbon by Business First, and was asked to sit on the faculty of the Distilled Spirits Epicenter.
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