Meet Peggy

Peggy Noe Stevens in both career and personal life has devoted herself to over twenty years of hospitality, entertaining and the exploration of experiential marketing. She began her career in hospitality and marketing with Hyatt Hotels Corporation, engaging in all aspects of guest services, professional event planning and the highest standards of culinary arts and entertaining. Peggy then moved to the Brown-Forman Corporation to lead a newly developed travel and event planning department. As global event planner, she managed over 100 events annually, negotiated multi-million dollar travel contracts and enhanced all aspects of travel, customer service, entertaining protocol and hospitality for executives.

While at Brown-Forman, she was also given the opportunity to move into the new frontier of experiential marketing, where she assimilated and directed an impressive portfolio of wine and spirit brand destinations and worked with such iconic brands as Jack Daniel’s, Woodford Reserve Bourbon, Southern Comfort, Fetzer and Sonoma Cutrer Vineyards.  Directing all channels of destination management, she comprehensively fine-tuned experiential touch points with the consumer from retail and aesthetics to culinary and tourism programs, creating one-of-a-kind memorable experiences.

In 2008 Peggy fulfilled a long time dream by starting her own company Peggy Noe Stevens & Associates.  As a trained and certified protocol, image and public speaking consultant, she uses a customized approach to establishing the authentic image architecture of both people and place. Because of her signature style, expertise and creativity, she is retained by companies to seek out the true essence of image and identity. Her approach conveys powerfully targeted brand messaging through environments while building confidence, self-awareness and professional presence in employees.  Her clients have included Beam Inc., Northwestern Mutual, Brown-Forman, The Kentucky Department of Travel, The Oliver Group, Frost Brown Todd and many others.

Peggy’s career has allowed her to travel globally to observe the strengths and weaknesses of many brand cultures and she is an expert in consumer-driven behavior as it relates to the brand and its environment.

In many ways, Peggy has been a trail blazer for women, and yet has lived up to her heritage. She became the world’s first female Master Bourbon Taster in the industry and can trace her lineage back to some of the great bourbon making families in Kentucky.  In 2011, she founded Bourbon Women, the first women’s consumer organization in the beverage industry.  Since its inception, Bourbon Women has grown to include members from over 35 states and three countries transforming the industry and attracting corporate support from the top names in the bourbon.

Her executive leadership skills also immersed her talent in designing women’s research and strategy studies for corporations, and she has spoken to countless professional organizations on issues in the workplace and career strategy.  She has set an inspiring new standard by which corporations can attract and retain female executives. In addition to countless articles and television appearances, Peggy has recently authored the book, Professional Presence: A Four Part Program for Building Your Personal Brand released in April, 2012.

In 2012 Peggy’s company also launched a multi-day summer program for high school juniors and seniors designed to help students focus their leadership, presentation, interview and interpersonal skills.  She worked closely with a number of  high schools when designing the curriculum and selecting students for the pilot program.  The program is also being used with at-risk teens including those in foster care and teenage parents to help them learn critical skills for success and to envision a brighter future for themselves.  In 2012, The Westport TAPP School for teenage parents selected Peggy as their most valuable volunteer.

Mother, author, global speaker, media spokesperson and prominent experiential brand strategist, Peggy brings a gracious, fresh and relevant approach to establishing image. She engages audiences with her dynamic wit and energetic message.

Peggy Noe Stevens Credentials

  • 20+ Years in Hospitality, Global Marketing and Beverage Industry
  • Experiential Marketing Strategist
  • Tourism and Hospitality Marketing
  • Hotel and Lodging Industry
  • Retail Design, Buying and Operations
  • Customer Service Strategist
  • Consumer and Tourist-Driven Behavior Specialist
  • Global Event Planning
  • Facilitator
  • Certified Protocol and Etiquette Instructor
  • Certified Image Consultant
  • Entertaining and Food & Beverage Expert
  • Bourbon Master Taster
  • Speech Trainer
  • Public Speaker
  • Author
  • BA, Interpersonal Communications and Public Relations

Professional Associations

  • National Association of Women Business Owners (NAWBO)
  • National Association of Female Executives (NAFE)
  • International Association of Culinary Professionals (IACP)
  • Louisville Convention & Visitors Bureau (LCVB)
  • Women’s Foodservice Forum (WFF)
  • Greater Louisville, Inc. (GLI)
  • Society for Human Resource Management (SHRM)
  • Bourbon Women (BW)