Entrepreneur – February 2019

Few things can tarnish your professional brand quite like a poorly written, misguided email. One click of the “send” button can be the difference between a successful business exchange and a potential HR issue or co-worker conflict. And while Americans send hundreds of thousands of emails a day, it should not be taken for granted.

Whether you’re a senior professional or an office newbie, here are 13 must-remember dos and don’ts of business email etiquette.

1. Do pay attention to the subject line.

Write a clear, concise subject line that reflects the body of the email. Avoid subject lines with “Hi,” “Touching Base” or “FYI,” and do not leave a subject line blank.

2. Do use a proper salutation.

Remember “Hi” and “Hey” communicate a lack of professionalism and maturity. Begin your email with phrases such as “Good Morning,” “Good Afternoon,” “Good Evening” or “Hello.” “Good Day” or “Greetings” are other phrases used frequently in the international arena.

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