PNSA in Print

As the world’s first female Master Taster, Peggy will focus on Bourbon tastings, including food pairings, cocktail creations and blind tastings of an array of American whiskeys for American Whiskey Magazine.  American Whiskey Magazine is available now in print and online. Click here to read Peggy’s first article. Peggy has also recently joined Bourbon+, the … Continue Reading

How do you choose where to invest your charitable dollars?

As the height of bourbon season winds down, the holiday season starts to shift into gear. While no one minds receiving (I might have a bottle or two of something special on my list…), the holidays are a special time for giving, and charities, nonprofits and philanthropies all make a big push for donations towards … Continue Reading

They Are Women, Hear Them Pour: 2018 “Siposium” Steers Even More Women to Bourbon

By all counts, the fifth annual Bourbon Women’s “Siposium” was a rousing success. Approximately 200 women from 23 states and Canada came together in Louisville to teach, learn and celebrate all things Bourbon. And the focus was clearly on how to bring even more women into the fold. Far beyond the requisite (and much appreciated … Continue Reading

Are You at a Crossroads in Your Career?

Have you ever found yourself meeting a friend for lunch or happy hour and realized you spent most of your time complaining about your job or boss?  Do those venting sessions ever result in an actionable solution? Many of my clients are at different points in their careers and need someone impartial to talk to about … Continue Reading

PNSA and Lux Row Hit Just the Right Branding Notes

The newest addition to the Bourbon industry and the Bourbon Trail is now up and running and sharing thoughts about coming late to the Bourbon party. Lux Row Visitor Center Director Kevin Didio had this to say about navigating the hard-charging Bourbon Boom:  “As a start-up and being new to the established Bourbon Trail, even … Continue Reading

Peggy Noe Stevens Interviewed by

Peggy Noe Stevens, a Louisville, Ky.-based branding consultant, has been helping create visitors centers at distilleries for 25 years, originally working at Brown-Forman (Jack Daniel’s, Woodford Reserve) before striking out on her own about a decade ago. She says distillery pilgrims want something memorable, not just another rote walk-through. “Visitors want to play, not just … Continue Reading

Whiskey Business & More with Peggy Noe Stevens

Drink Darlings Podcast 4/30/2018 Whiskey Business & More with Peggy Noe Stevens Click here to listen  

Drink Darlings Podcast with Peggy Noe Stevens

The Drinking Darlings : Episode 40: Whiskey Business and more with Peggy Noe Stevens On this week’s show we are so excited to have the founder of Bourbon Women, Peggy Noe Stevens join us for all things whiskey, food and derby! Click here to listen to podcast

Peggy Noe Stevens to Moderate Women of Whiskey Brunch – Sarasota, FL

The premium spirits smorgasbord that is Sarasota’s Whiskey Obsession Festival returns for its sixth year April 11 to 14. On top of all the interactive classes and tastings, though, attendees should be paying attention to the four-day fest’s new event: The Women of Whiskey Brunch. Hosted at the Sarasota Yacht Club, Women of Whiskey celebrates … Continue Reading

3-Course Interview: Peggy Noe Stevens, 1st Female Master Bourbon Taster

Master bourbon taster and brand strategist Peggy Noe Stevens is participating in two panels at the second annual New Orleans Bourbon Festival (, which takes place March 8-10. Stevens grew up in Kentucky and is the cousin of Jim Beam distillers Booker Noe and Fred Noe. She launched her career in the hotel world and … Continue Reading


Peggy Noe Stevens & Associates • 2506 Nutwood Drive • Louisville, Kentucky 40223 • (502) 338-6564 • Contact Us

Indianapolis Office • 207 South Meridian • Indianapolis, Indiana 46225 • (502) 338-6564 • Contact Us