Peggy Noe Stevens Interviewed by

Peggy Noe Stevens, a Louisville, Ky.-based branding consultant, has been helping create visitors centers at distilleries for 25 years, originally working at Brown-Forman (Jack Daniel’s, Woodford Reserve) before striking out on her own about a decade ago. She says distillery pilgrims want something memorable, not just another rote walk-through. “Visitors want to play, not just … Continue Reading

Whiskey Business & More with Peggy Noe Stevens

Drink Darlings Podcast 4/30/2018 Whiskey Business & More with Peggy Noe Stevens Click here to listen  

Drink Darlings Podcast with Peggy Noe Stevens

The Drinking Darlings : Episode 40: Whiskey Business and more with Peggy Noe Stevens On this week’s show we are so excited to have the founder of Bourbon Women, Peggy Noe Stevens join us for all things whiskey, food and derby! Click here to listen to podcast

Peggy Noe Stevens to Moderate Women of Whiskey Brunch – Sarasota, FL

The premium spirits smorgasbord that is Sarasota’s Whiskey Obsession Festival returns for its sixth year April 11 to 14. On top of all the interactive classes and tastings, though, attendees should be paying attention to the four-day fest’s new event: The Women of Whiskey Brunch. Hosted at the Sarasota Yacht Club, Women of Whiskey celebrates … Continue Reading

3-Course Interview: Peggy Noe Stevens, 1st Female Master Bourbon Taster

Master bourbon taster and brand strategist Peggy Noe Stevens is participating in two panels at the second annual New Orleans Bourbon Festival (, which takes place March 8-10. Stevens grew up in Kentucky and is the cousin of Jim Beam distillers Booker Noe and Fred Noe. She launched her career in the hotel world and … Continue Reading

Frictionless Relationships?

Add a Splash of Superfluidity In this day and age of super heroes, superstores and super stars, I’ve been reflecting on the concept of superfluidity. What is that?  Well, it is slightly cooled helium that becomes a liquid-like matter that is able to do things regular liquids can’t do. Things like dribbling through a non-porous … Continue Reading

One on One:

Meet Corky Taylor of Kentucky Peerless, Just Named One of “Top 20 Whiskies” by Whisky Advocate When Corky Taylor opened, or rather re-opened, Kentucky Peerless Distillery in downtown Louisville, he brought with him more than 120 years of distilling history and, needless to say, he’s hardly that old!  The TasteMaker (TM) sat down with him … Continue Reading

Six Personal Branding Tips to Take You Tastefully to the Top in 2018

Building a personal brand is much the same as planning for success. To be successful in both business and your personal life, you need to develop and maintain strong relationships. Here are six important points to think about as you build positive connections with co-workers, colleagues, clients and people who may sit on the same … Continue Reading

Do More Than Talk About Results. . .Produce Them

Experiential Image Case Study How do you build a second destination in the same state as the brand’s official heritage center, making sure that the two facilities complement each other, while each maintains its own distinct personality? That was the challenge given to Peggy Noe Stevens & Associates (PNSA) as brand superstar Jim Beam developed … Continue Reading

Make a Professional and Entertaining Speaker Part of Your Next Program

Presenting 2018 “Edutainment” Seminars by Peggy Noe Stevens Peggy Noe Stevens presents seminars, moderates panel discussions, conducts spirits tastings and generally entertains audiences all over the world. With these popular and new seminars for 2018, she can bring her knowledge, experience and energy to your next event: Professional Presence: A Four-Part Guide to Building Your … Continue Reading


Peggy Noe Stevens & Associates • 2506 Nutwood Drive • Louisville, Kentucky 40223 • (502) 338-6564 • Contact Us

Indianapolis Office • 207 South Meridian • Indianapolis, Indiana 46225 • (502) 338-6564 • Contact Us