“Real Roots, Real Family, Real Products”
Lux Row Distillers has over 40 years of experience in making bourbon, producing Rebel Yell, Ezra Brooks, David Nicholson and Blood Oath brands. In 2015 they selected Bardstown, Kentucky as the location for their new distillery and they partnered with PNSA to guide the visitor path and experience.
The overall objective was to express the innovation and process with respect to the existing bourbon portfolio, capturing the visitor’s attention through their senses and artistic view. Blending the brands’ iconic histories with a contemporary approach, PNSA created an impactful visitor platform. Representing the warm tones and natural elements of bourbon, we recommended textures, colors and materials that would be welcoming and comfortable. While touring the distillery visitors have an interactive and in-depth experience on each and every element of the process. That experience continues at the tasting bar and through the visual cues in the design elements used in the visitor center and retail space. A food pairing with the bourbon tasting was carefully profiled by PNSA for the guests’ enjoyment.
The distillery opened in 2018 and is part of the Kentucky Bourbon Trail. It continually receives rave reviews on social media travel sites.