PNSA and Lux Row Hit Just the Right Branding Notes

The newest addition to the Bourbon industry and the Bourbon Trail is now up and running and sharing thoughts about coming late to the Bourbon party. Lux Row Visitor Center Director Kevin Didio had this to say about navigating the hard-charging Bourbon Boom:  “As a start-up and being new to the established Bourbon Trail, even as a Heritage member, we realized immediately that we were going to need an experienced and respected guide to help lead us to an authentic and distinctive tour program.

We were fortunate that Peggy Noe Stevens and Associates was recommended to us and we began what has become a strong and productive working relationship. While we had ideas and plans for both our aesthetic and our overall visitor experience, Peggy and her team were invaluable in working with us to make sure everything we wanted to do worked well for the consumer and helped us put our best foot forward for both the distillery and our legacy brands – Ezra Brooks, Rebel Yell, David Nicholson and Blood Oath. 

In her role as Master Taster, Peggy was instrumental in coaching our team to evaluate a full range of flavor notes for each of our brands and encourage consumers to seek and discover their own flavor notes.”

Lux Row Distillers in Bardstown, KY is a nod to the family name and the scenic row of trees lining the property’s entrance. Its Bourbon production began in early 2018 and 2,200 barrels are already resting comfortably in its 20,000 square foot warehouse. Lux Row opened to the public in April with public tours, tastings and retail shopping.


Peggy Noe Stevens & Associates • 2506 Nutwood Drive • Louisville, Kentucky 40223 • (502) 338-6564 • Contact Us

Indianapolis Office • 207 South Meridian • Indianapolis, Indiana 46225 • (502) 338-6564 • Contact Us