Bourbon Women, Kentucky Distillers’ Association Honor Bourbon Tourism Trailblazer

June 16, 2016

LOUISVILLE, Ky. — Peggy Noe Stevens, a renowned image branding consultant who has helped transform Kentucky’s Bourbon tourism industry, received the third annual “Lois Mateus Networking Award” last night for her decades of hospitality and professional prowess.

During her 27-year career, Stevens has served as the world’s first female Master Bourbon Taster, built tourism destinations for famous distilleries, authored two books, created innovative Bourbon culinary programs and represented Kentucky for Julia Child, Bobby Flay and the Prince of Spain.

In 1999 while working for Brown-Forman Corp., Stevens was part of the Kentucky Distillers’ Association team that created the world-famous Kentucky Bourbon Trail® experience, which has grown to one of the country’s most successful and unique tourism attractions.

And in 2010, she founded the popular Bourbon Women Association, the first female consumer group in the industry to celebrate and support Kentucky’s signature industry with a platform for women.

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