Posts for April 2012
Social Networking Sites – Recruiters Are Watching You…!!!
Recently, my 17-year-old son began filling out his college applications. Immediately upon submission to his first choice, he was sent a “friend request” from that institution. Well, there are a lot of things to consider. The most important lesson for BOTH of us is to be prepared. Your Facebook profile is a representation of YOU. … Continue Reading
Bourbon Women Expanding to Boston and Beyond…
Kentucky.com Posted April 19, 2012 Kentucky native Peggy Noe Stevens is trying to launch a Boston chapter of Bourbon Women, reports the Boston Globe. Noe’s career began in the hotel industry then she switched to the Kentucky bourbon industry, working in distilleries and training as a master taster, leading bourbon education classes. In 2008, when … Continue Reading
Enough with the cosmos. The lady likes bourbon.
This story appeared in The Boston Globe April 19, 2012|By Liza Weisstuch Peggy Noe Stevens plans to launch a Boston chapter of Bourbon Women. Peggy Noe Stevens is on a crusade of sorts to empower women. It started in the late ’80s when Stevens, a Kentucky native, lived in Chicago. When she went out, her … Continue Reading
Spreading the Gospel – Whiskey Magazine interviews Peggy Noe Stevens
Liza Weisstuch meets one of Kentucky Bourbon’s first ladies… http://peggynoestevens.com/wp-content/uploads/2012/04/Whiskey-Magazine-4.2012.pdf
What is Your Brand?
When I talk to audiences across the country, it never fails to amaze me how quickly they respond when I show slides of famous brands. Coke. Nike. Disney. The audience members shout out descriptors, showing that they are intimately familiar with the brand and its message. As soon as I say the brand Nike, a … Continue Reading

